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Trade Literature Collection
Image: Electrice Electric Refrigeration leaflet
Source: Museum Victoria
Museum Victoria's Trade Literature Collection is the largest and most diverse collection of its type in any Australian public institution. Comprising about 50,000 items, representing more than 5,000 Australian and overseas manufacturers, the collection documents manufactured products made, marketed or used in Australia between 1850 and the present.
Trade Literature can be broadly defined as any text or text-and-image-based publication produced by manufacturers or distributors to promote, market, explain or maintain their product lines. It includes items such as promotional brochures, advertisements, product catalogues, repair and maintenance manuals, price lists, accessory lists, parts lists, sales bulletins, specification sheets and technical bulletins.
Advertisements are defined as a specific category of trade literature that appears as an insert within a more general book, newspaper, journal, trade directory or other publication. Advertisements usually occupy only a single page or a portion of a page within a larger publication, although in some cases they may run to several pages.
The Trade Literature Collection is used by museum staff and external researchers to:
- Provide items for exhibition, display and reproduction.
- Document aspects of Australian technological development in areas in which the museum is unable to develop and maintain extensive three-dimensional artefact collections.
- Identify and date technological artefacts found or used in Australia.
- Provide insights into the social and technological context in which different types of products were originally developed and marketed.
- Provide insight into changes in marketing techniques and graphic design used in the promotion of products over time.
- Examine processes of innovation, industrial design and the way companies have promoted their new product ideas.
- Examine what technologies were available in Australia at different periods and the process of technological transfer from overseas.
- Provide information about the relative cost of technological products and how they were marketed.
- Understand in more detail how particular technologies worked or were designed and manufactured.
- Research the impact and distribution of different technologies in Australia in a historical context.
- Provide information that can be used in the restoration, conservation and interpretation of technological artefacts.
Items per page: 10 50 (showing 21 - 30) 543 items
A book format price list of Farm Machinery in Western Australia. This publication has a soft cardboard cover with decorative printing around the title and an engraving of the Sunshine H ...Images: 2
Publicity leaflet '44K Special' was printed in May, 1955, in limited colour. The first page of the document depicts a 44K Special coloured tractor, which was iconic when the company wa ...Images: 2
No Image Available
The cover of this publicity leaflet uses bright orange colours and a graphic design typical of the 1950s period. The use of the word "Sun" in the product name was typical of the H.V McK ...Images: 0
Marketing brochure for the British-made Albion binders and mowers. The first page includes details that H.V. McKay were the 'sole agent for Australia and Tasmania' as well as informatio ...Images: 2
Details the advantages of the post-war range of Sunshine header-harvesters. The photographs provide an important record of late-1940's agricultural practices. Reference is made visually ...Images: 2
A H V McKay Massey Harris large publicity brochure. H V McKay's name is excluded from the cover. The brochure folds out into a large poster with a series of images of tractors as well a ...Images: 2
Brochure from 1935 promoting McKay Massey Harris tractors as a "modern" option for "modern farms". The publication contains a number of photographs of tractors in use by farmers through ...Images: 2
No Image Available
Booklet containing a list of duplicate parts for the Sunrow Planter. The cover references the Sunshine Harvester Works and lists the Australian Branches and Distributors. Information in ...Images: 0
Booklet containing a list of duplicate parts for the Sunglint Single Furrow Mouldboard Plough. The cover references the Sunshine Harvester Works and lists the Australian Branches and Di ...Images: 2