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Trade Literature Collection
Image: Electrice Electric Refrigeration leaflet
Source: Museum Victoria
Museum Victoria's Trade Literature Collection is the largest and most diverse collection of its type in any Australian public institution. Comprising about 50,000 items, representing more than 5,000 Australian and overseas manufacturers, the collection documents manufactured products made, marketed or used in Australia between 1850 and the present.
Trade Literature can be broadly defined as any text or text-and-image-based publication produced by manufacturers or distributors to promote, market, explain or maintain their product lines. It includes items such as promotional brochures, advertisements, product catalogues, repair and maintenance manuals, price lists, accessory lists, parts lists, sales bulletins, specification sheets and technical bulletins.
Advertisements are defined as a specific category of trade literature that appears as an insert within a more general book, newspaper, journal, trade directory or other publication. Advertisements usually occupy only a single page or a portion of a page within a larger publication, although in some cases they may run to several pages.
The Trade Literature Collection is used by museum staff and external researchers to:
- Provide items for exhibition, display and reproduction.
- Document aspects of Australian technological development in areas in which the museum is unable to develop and maintain extensive three-dimensional artefact collections.
- Identify and date technological artefacts found or used in Australia.
- Provide insights into the social and technological context in which different types of products were originally developed and marketed.
- Provide insight into changes in marketing techniques and graphic design used in the promotion of products over time.
- Examine processes of innovation, industrial design and the way companies have promoted their new product ideas.
- Examine what technologies were available in Australia at different periods and the process of technological transfer from overseas.
- Provide information about the relative cost of technological products and how they were marketed.
- Understand in more detail how particular technologies worked or were designed and manufactured.
- Research the impact and distribution of different technologies in Australia in a historical context.
- Provide information that can be used in the restoration, conservation and interpretation of technological artefacts.
Items per page: 10 50 (showing 51 - 60) 545 items
The catalogue contains descriptions and images of various farming machinery for tillage (ie cultivators, ploughs and tooth harrows), seeding and fertilising, harvesting, dairying, pastu ...Images: 1
One side of this fold-out leaflet showcases the special features of the tractor "which make it dependable in operation and economical in upkeep". It includes detailed cut-out diagrams o ...Images: 2
The leaflet highlights the grinding mills cost effectiveness and the benefit for stock of using the mill to "grind maize and cob together - a highly nutritious stock feed". Both sides ...Images: 2
The catalogue details the effectiveness of the machine in various settings including wheat lands, maize fields, cane fields and orchards. Its ability to work on uneven surfaces and "eff ...Images: 2
The leaflet markets the product for its cost effectiveness with the following description: "The handy, low-priced machine for most effective preparation of magold wurzels, turnips and o ...Images: 1
Rakes advertised in this publication laud the products' low-cost, efficiency, simplicity and sturdy construction. The types of rakes featured in the leaflet include trash and hay rakes. ...Images: 2
The guide was produced for farmers in order to provide information in setting and adjusting the Sunshine Header to harvest many different types of crops such as wheat, peas, sudan grass ...Images: 4
Publicity flyer advertising the Sunray Disc Plough which emphasizes its strength and suitability for farming conditions in Australia. The flyer explains that "with this plough, there is ...Images: 1
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Publicity flyer for a Sunshine Firewood Sawbench which contains a physical description of the product and its capabilities. It emphasizes the product's durability, with a seasoned hardw ...Images: 0
Publicity leaflet advertising tractors and tillage tools. The agricultural implements are advertised as possible for all types of cultivation; examples given are fallowing, weeding, stu ...Images: 2