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Trade Literature Collection
Image: Electrice Electric Refrigeration leaflet
Source: Museum Victoria
Museum Victoria's Trade Literature Collection is the largest and most diverse collection of its type in any Australian public institution. Comprising about 50,000 items, representing more than 5,000 Australian and overseas manufacturers, the collection documents manufactured products made, marketed or used in Australia between 1850 and the present.
Trade Literature can be broadly defined as any text or text-and-image-based publication produced by manufacturers or distributors to promote, market, explain or maintain their product lines. It includes items such as promotional brochures, advertisements, product catalogues, repair and maintenance manuals, price lists, accessory lists, parts lists, sales bulletins, specification sheets and technical bulletins.
Advertisements are defined as a specific category of trade literature that appears as an insert within a more general book, newspaper, journal, trade directory or other publication. Advertisements usually occupy only a single page or a portion of a page within a larger publication, although in some cases they may run to several pages.
The Trade Literature Collection is used by museum staff and external researchers to:
- Provide items for exhibition, display and reproduction.
- Document aspects of Australian technological development in areas in which the museum is unable to develop and maintain extensive three-dimensional artefact collections.
- Identify and date technological artefacts found or used in Australia.
- Provide insights into the social and technological context in which different types of products were originally developed and marketed.
- Provide insight into changes in marketing techniques and graphic design used in the promotion of products over time.
- Examine processes of innovation, industrial design and the way companies have promoted their new product ideas.
- Examine what technologies were available in Australia at different periods and the process of technological transfer from overseas.
- Provide information about the relative cost of technological products and how they were marketed.
- Understand in more detail how particular technologies worked or were designed and manufactured.
- Research the impact and distribution of different technologies in Australia in a historical context.
- Provide information that can be used in the restoration, conservation and interpretation of technological artefacts.
Items per page: 10 50 (showing 51 - 60) 543 items
A single sheet of A5 sized card printed on both sides described as ?Service Instructions? for the Sunlifter Bale Loader. The publication contains registered number for ordering duplicat ...Images: 2
Booklet containing a list of duplicate parts for the Sunshine H.S.T Power-Take-Off Header. The cover references the Sunshine Harvester Works and lists the Australian branches and distri ...Images: 7
Detailed assembly and operation information that would probably have been supplied with the purchase of the Sundraulic. Includes diagrams. This item is part of a collection of photogra ...Images: 3
Comprehensive guide to assemsbling, starting, adjusting and working on the farm. An introductory note to the owner on the third page of the manual states that "we have endeavoured to se ...Images: 3
Printed leaflet describing the process of assembling the Sunwinch to a No. 6 Power Drive header. The guide is hole punched on the left hand side for insertion into a folder and contains ...Images: 4
Technical bulletin providing a step-by-step guide on how to fit a new control rope to a Sunwinch. Large illustrations provide clarification of the instructions, and the language used is ...Images: 2
Instructional leaflet offering written descriptions and instructions relating to the opperation the Hay Press. Subjects discussed include flywheel-shaft speed, ram speed, feeding, pulle ...Images: 1
Leaflet cut into three parts and used in the late 1930s for noting the component listing and selling price as at 15th of November 1939. Also included is a hand written 'List of parts to ...Images: 8
One page, type-written letter from H.V McKay to his company's agents. "Australian made Agricultural Implements are the cheapest commodities on the farm" says H.V. McKay in a letter to h ...Images: 2
Lubrication Chart for the Sunshine Massey Harris Tractor Type 744D. The brochure was prepared by the Shell Company of Australia Limited in collaboration with H. V. McKay Massey Harris P ...Images: 6