It's been very exciting to work with the crew from CLEAR Communications on developing the identity for Identity! In consultation with the Museum, they have come up with the tag "I Belong: do you?" and the associated images. Here are some photos as they roll out the marketing and communication plan - daring and provocative, just like the exhibition!
The exhibition 'poster boy', Avi Singh, has a story in the exhibition as well as appearing in our marketing campaign.
Image: courtesy Clear Communications
Source: courtesy Clear Communications
Posters in North Richmond
Image: courtesy Clear Communications
Source: courtesy Clear Communications
CLEAR and the Museum’s fab PR and Marketing team worked with photographer Scottie Cameron to take beautiful images of the people of Melbourne- reflecting the diversity of our community. You can check out the results on our flicker page:
http://www.flickr.com/groups/identity_im