Mama mia, thatsa spicy meatballs! TV ad for Alka Seltzer stomach tablets, 1970s
How do companies push a product off the shelf and into our shopping carts? The packaging must look appealing. The label makes it stand out. It tells us the product is authentic, fun, exotic. Buy me! Remember me next time!
'Black' faces sell chocolates, coffee and biscuits. 'Oriental' faces sell rice and crackers. Advertising jingles use comical characters and 'funny' accents to sell everything from pasta sauce to washing machines.
Is this offensive? Or are we being too sensitive?