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Factory Picture
Legend
Advertising | Parades and Displays | The Smithy

 

Cover of McKay trade catalogue, circa 1905The legend was firmly rooted in the "vision and pluck" of the young HV McKay and his extraordinary rise from a bush smithy to a world leading manufacturing enterprise.

These humble roots were used by the company to promote a proud Australian identity featuring world-first innovations, successful endeavour in the face of great challenges, and the revolution of agriculture through new technologies.

All the tools of clever marketing were used to foster this romantic image: promotional displays, brilliant artwork, the use of the Sunshine brand name, farmers' testimonials, and publications and films that celebrated the history of the company.

 

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