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 The
legend was firmly rooted in the "vision and pluck"
of the young HV McKay and his extraordinary rise
from a bush smithy to a world leading manufacturing
enterprise.
These humble roots were used by the company to
promote a proud Australian identity featuring
world-first innovations, successful endeavour
in the face of great challenges, and the revolution
of agriculture through new technologies.
All the tools of clever marketing were used to
foster this romantic image: promotional displays,
brilliant artwork, the use of the Sunshine brand
name, farmers' testimonials, and publications
and films that celebrated the history of the company.
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