Win for design

13 August, 2008

The Melbourne Story dynamic map
Images of Melbourne past-to-present.
Image: Museum Victoria
Source: Museum Victoria

A dynamic map that forms the centrepiece of The Melbourne Story exhibition at Melbourne Museum has been awarded first prize in the commercial multimedia design category of the Premier’s Design Awards 2008.

The map, which shifts and changes as it is viewed, was created for the museum by Melbourne-based interactive design company ENESS. It depicts Melbourne’s physical growth from the early-19th century to the present, through projections onto 39 plinths of various sizes. When visitors approach the dynamic map, their presence causes images projected onto the plinths to flip, float and fade into a large map of Melbourne and its surrounds. The map has a 360-degree viewing spectrum and creates a dramatic effect.

In awarding the dynamic map first prize, the judges commented on its “intelligent approach to displaying museum content to patrons by acknowledging that not all content needs to be physically in the ‘real world’ for it to be appreciated”.
The Premier's Design Awards is a biennial awards program developed by the Victorian state government to recognise design excellence in Victoria and is one of the key features of Victoria’s state of design festival. Coincidentally, the Premier’s Design Awards 2008 exhibition was on display at Melbourne Museum until early August 2008, showcasing winning designs from various fields.

The award-winning map is a key component of The Melbourne Story exhibition, which traces Melbourne’s unique and changing history from the 1830s to today. The Melbourne Story has already proven a massive hit with visitors keen to learn about the city’s history – more than 190,000 people have visited the exhibition to date. 

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