Publicity Brochure - General Motors-Holden's, Frigidaire Domestic Refrigerators, 1938


Object Description

Colour brochure dating from 1938, advertising 'Frigidaire' brand electric refrigerators (fridges) made by General Motors-Holden's Ltd. Titled 'Frigidaire - Better Than Ever Before!' The brochure was printed and distributed in Australia by Warburton Franki (Melbourne) Limited. The brochure is folded into half and then into three, featuring white and blue background, with black text, and black and white photographs. The front features a hand tinted photograph.

Educational Value Statement

The brochure promotes 'Frigidaire' refrigerators as bringing savings on electricity, upkeep, ice wastage and food, due to the 'meter-miser' refrigeration unit in this brand of appliance. The new silent 'meter-miser' came with a '5 year protection plan'. The 'Frigidaire' featured a 'Double-Easy Quickube Tray', 'Hydrator' for storing fruit and vegetables, an automatic defroster, a 9-way adjustable interior, sliding shelves, Cold Control, automatic tray release and air cushion door seal. It also had a 'Food Safety Indicator' which showed when food is in the safety, freezing or danger zone. It is made from a steel cabinet with Dulux or porcelain finish, and the interior is stainless procelain. The all steel cabinet provides up to 23% more insulation. It uses F-114 refrigerant, a form of Freon, which was developed especially for the 'meter-miser'. A set of 3 matching refrigerator and ovenware dishes and jug were also available with the refrigerators.

Catalogue Record


TL 008097


Overall Dimensions - Unfolded, Width: 470 mm, Height: 650 mm, Page Size: 240 mm x 200 mm


Fullname: Frigidaire Australia (Division of General Motors-Holden Ltd)
TownSuburb: Dandenong, Melbourne
StateAddress: Victoria
Country: Australia
Role: Publisher
Org: Frigidaire Australia (Division of General Motors-Holden Ltd)

Fullname: Warburton Franki
TownSuburb: Melbourne
StateAddress: Victoria
Country: Australia
Role: Agent/Distributor
Org: Warburton Franki


Home & Community
Trade Literature
Domestic Refrigerators
Electric Household Appliances
Electric Refrigerators
"FRIGIDAIRE" (Electric Refrigerators)
"GM" (Electric Refrigerators)
"WARBURTON FRANKI" (Domestic Refrigerators)
"METER-MISER" (Refrigeration Machinery)
"FREON" (Refrigerants)